Boutique
Creative Agency
A local firm
based in
Hanoi & Saigon

Every project is driven by a balance of strategic insight and creative thinking, resulting in brand systems that are distinctive, coherent, and enduring. Beyond creating visually compelling work, we focus on delivering design that is functional, commercially meaningful, and built to perform in the real world.

With end-to-end expertise spanning concept, design, production, and implementation, INCA ensures the highest standards of quality at every stage. Our extensive knowledge of production processes, materials, and finishing techniques allows us to translate creative vision into meticulously crafted outcomes that remain consistent across every brand touchpoint.

Inca Gift Set 2024
Metropole Mooncake Box 2025
Amanoi Tet Hamper 2026
Metropole Cinema Illustration
SHB Rebranding
Concept Development, Gift Design, Packaging Design
Packaging Design, Printing
Concept Development, Packaging Design
Creative Direction, Illustration
Visual Identity System
All project
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All, Creative Direction, Brand Identity, Brand Strategy, Illustration, Campaign key visual, Marketing Collaterals, Brochure, Profile, Annual Report, Website/Landing Page, UI/UX Design, TVC & Motion visual
inca
Hotel Metropole Hanoi
Mid-Autumn gifting
Creative Direction, Packaging Design, Printing

Bringing Hanoi's cinematic memories into a refined Mid-Autumn gifting experience.

Sofitel Legend Metropole Hanoi is a historic luxury hotel located in the heart of Hanoi, Vietnam. Blending timeless French colonial elegance with modern sophistication, the hotel has welcomed royalty, diplomats, and celebrities since 1901.

With its beautifully preserved architecture, refined rooms, award-winning dining, and exceptional service, the Metropole offers a unique glimpse into Hanoi's rich past while providing world-class comfort.

Context

In 2025, Sofitel Legend Metropole Hanoi introduced the Mid-Autumn collection "Metropole Cinema: Hà Nội qua những thước phim", inspired by the first cinematographic performance in Hanoi, held at the former Metropole Hall in 1916.

Challenges

Transform a layered historical and cinematic inspiration into a packaging system that feels clear, elegant, and emotionally engaging.

Balance the nostalgic charm of old Hanoi with the luxury codes and heritage identity of Sofitel Legend Metropole Hanoi.

Create a cohesive collection across multiple box tiers, while allowing each format to carry its own sense of discovery and keepsake value.

Solution

Position the collection as a mini film series about Hanoi, with each box capturing a different scene of the city through a vintage cinematic lens.

Develop illustrations inspired by old movie posters, Hanoi street scenes, early cinema architecture, and distinctive heritage details of Metropole.

Use deep cinematic tones, foil, embossing, die-cut, tin, and lacquer details to turn the unboxing into a refined, multisensory gifting experience.

SOW

Design package for 3 line of mooncake box – Standard box, Heritage box, Lacquer box, included: outer box, inner box, bag, greetings card.

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For over 20 years, INCA has partnered with corporations and brands across diverse industries, delivering strategic branding consultancy and creative design solutions that build distinctive, enduring brands.

Strategy & Branding
Brand strategy & visual consulting
Naming / Slogan
Logo & Identity visual systems
Brand application systems
Brand guideline
Communication Design
Illustration
Campaign key visual
POSM / Marketing collaterals / Sale kits
New Year Calendar
Brochure / Profile / Annual Report
Digital Experience
Website / Landing page
UI / UX design
TVC & Motion visual
INCA studio
The INCA team at work
What we believe

We've lived the creative life for about 2 decades, and certain beliefs have always run deep in our veins

Every design tells its own tale

We believe that every exploration uncovers new possibilities. Each idea we test, every boundary we challenge, and every lesson we learn becomes a valuable asset that shapes our creative thinking, helping us craft more meaningful and effective design solutions for our clients.

Every experiment is a treasure

We believe that every exploration uncovers new possibilities. Each idea we test, every boundary we challenge, and every lesson we learn becomes a valuable asset that shapes our creative thinking, helping us craft more meaningful and effective design solutions for our clients.

Details make the vital difference

Driven by the belief that every brand carries its own inspiration story, we dig deeply to find that spark — the brand's hidden gem, and shape into designs that resonate, leaving a mark on both hearts and minds.

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Years of Experience
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Partners
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Creative Professionals
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Completed Projects
INCA studio wall INCA studio interior INCA designer at work INCA studio, Hanoi INCA studio, Hanoi The INCA team at work INCA studio wall INCA studio interior INCA designer at work INCA studio, Hanoi INCA studio, Hanoi The INCA team at work

Get in touch.Get inspired!

Hanoi

No. 54, Doc Ngu St., Ngoc Ha Ward., Hanoi, Vietnam 024 3761 7507
info@incamedia.vnCopied

HCMC

72/11A Giai Phong st., Tan Son Nhat Ward., HCMC, Vietnam 028 3845 7685
office.hcmc@incamedia.vnCopied

INCA studio in Hanoi